Everett Hurst's Portfolio

Visual Storytelling

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Everett Hurst

Digital Campaign

Pairing both the Copy + Visual sides of a digital campaign, our team created a social media campaign promoting “SMASH & REBUILD” a Caterpillar X Monster Jam truck rally.

Caterpillar Collab

While the collaboration includes four ‘brands,’ we deliberately used the CAT yellow to emphasize the brand’s machinery and relevance.

The idea is for the event to help fundraise for the Red Cross at Bristol Motor Speedway. The speedway being the major relief center for NE Tennessee and Caterpillar in recent relief efforts created a realistic campaign backstory. The campaign’s content includes both emotional and entertaining appeals to drive donations as well as ticket sales. Our ad for Tik Tok was made to reflect the amount of user-generated content that Caterpillar’s social media use for the majority of their content.

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