The projects for Chef Boyardee, Nando’s, Skittles, and Sean Freeland branding focused on using research methodology and strategy to create the campaigns.
Chef Boyardee intends to develop a message strategy that will provide the foundation for marketing communication plans for their Beefaroni product over the next year. The company wants to know what appealing factors of the product should be used to develop that strategy to its new target audience of U.S. adults, 18-24 years old.
Skittles has recently been in the news due to their red dye scandal, and we argue that it is time for them to rebrand in order to regain the trust of the brand’s consumers. With an updated brand image and emphasis on transparency and integrity, Skittles can be what consumers know and love.
Personal Branding
Sean Freeland was a real client that we met with. By having to cater to his needs our team focused on a realistic social media campaign and strategy that would help him stay relevant as he started his own firm in Knoxville.
Everett Hurst's Portfolio 