Martini&Rossi, Crush Soda, and Michelob Ultra are the three brands our team created campaigns for with the goal of gaining a deeper understanding of and hands-on experience with creative strategy in advertising.
Martini & Rossi aims to connect with a younger demographic of 21-40 year olds who prioritize quality time spent with friends and loved ones. Our team believed that we could position their brand as a catalyst for creating meaningful connections.
Beer and an active lifestyle do not go hand-in-hand according to the unspoken societal rules and our client wants our team to change that. We are challenged to motivate our consumers to enjoy the active lifestyle and still enjoy a Michelob Ultra.
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